One of the many British guitar bands making a big mark at this year's' SXSW is Reading's Sundara Karma, a rock quartet that aims for arena-worthy anthems on their arresting 2017 debut album, Youth Is Only Ever Fun In Retrospect.
This crafty quartet doesn't nod too overtly at their influences on their debut — yes, there's a hint of Bruce Springsteen and a glimmer of Foals and the Maccabees. But when zigzagging between the album's explosive, melodic meteorites ("She Said") or road-tripping love songs ("Olympia"), it's clear that Sundara Karma knows exactly how to write their own irresistibly catchy singles.
As a live act, they're equally impressive. As part of the inaugural BBC Music Presents six-city tour of the States in 2016, Sundara Karma, led by charismatic frontman Oscar Pollack, won a new legion of American fans.