Customers of Struggling Bookshop Show Support with "...
Customers of Struggling Bookshop Show Support with "Cash Mob"
A bookstore on Manhattan's Lower East Side is struggling to stay afloat.
A petition last fall led to a rent reduction for St. Mark's Bookshop from its landlord Cooper Union college. But, the rent cut isn't enough to save the store. They're still struggling to pay to keep their shelves stocked. Co-Owner Terry McCoy says a recent cash mob organized by a local blogger got a group of customers to shop in the store for an hour.