Rethinking What "New" Means for You

Rethinking What "New" Means for You
by Savannah Mitchell | 01/24/2024 | 10:04am

Hauteline showcases their curation of clothing for rent. (Photo by: Tori Olegario)

Consumer culture has risen immensely in the past decade, with customers buying around 60% more clothes and wearing them for half the time. The United Nations reports that a circular economy in fashion is needed now more than ever.

After seeing how large companies produced clothing, Kristie Chow started a sustainable rental company called Hauteline. Her method involves revenue from rental and resale going back to the original companies. 

WFUV’s Savannah Mitchell has the story. 

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