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Times Square’s Biggest and Most Expensive Digital Billboard...

Times Square’s Biggest and Most Expensive Digital Billboard Is Set to Shine
Huge digital billboard to light up Times Square

The lights in Times Square are about to get a lot brighter.

A megascreen is set to light up Tuesday night in front of the Marriot Marquis hotel. It's billed as Times Square's biggest and most expensive digital billboard.

It's 8 feet tall and runs the length of a football field. It's located at what's known as the "bow tie," where Seventh Avenue intersects with Broadway.

The New York Times says Universal Everything studio collective will animate the screen until Nov. 24. Then Google will take over as the debut advertiser with a campaign that'll run through the New Year.

Clear Channel Outdoor New York is selling the ad space on the Vornado Realty Trust-built screen.

Google and Clear Channel declined to comment on the terms of Google's deal.