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Demos Dish: Broken Bells Are Mad Men for Christina Hendricks

Hendricks/Broken Bells

Hendricks/Broken Bells

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Mad Men" star Christina Hendricks, who was voted by Esquire readers this year as "America's sexiest woman in the world," appears in the new Broken Bells video for “The Ghost Inside," now available on iTunes. Hendricks' role in the video is as a futuristic android, in a "Star Wars"-esque military outfit, flying a spacecraft. Broken Bells, the duo of Brian Burton, aka Danger Mouse, and The Shins' James Mercer, has been interviewed by The Alternate Side. Their self-titled release came out in March.

Mercer told Entertainment Weekly that he and Burton didn't expect that Hendricks would say yes to their request. "We assumed we would ask and that'd be it," said Mercer. "She's got to be so busy, and who the hell are we? But she said yes! Turns out she's a fan of our record."

This isn't the first time Hendricks has starred in a music video. Way back in 1998, long before her "Mad Men" fame, Hendricks played a groupie in the video for Everclear's "One Hit Wonder", directed by now-famous action film director McG.

Broken Bells kick off their tour with openers The Morning Benders tomorrow in Boston:

6/04/10 BOSTON, MA - ROYALE NIGHTCLUB

06/05/10 NEW YORK, NY - THE FILLMORE AT IRVING PLAZA SOLD OUT!!!

06/06/10 PHILADELPHIA, PA - ELECTRIC FACTORY

06/07/10 WASHINGTON, DC - 9:30 CLUB SOLD OUT!!!

06/10/10 ATLANTA, GA - CENTERSTAGE

06/11/10 ATHENS, GA - 40 WATT CLUB

06/21/10 LONDON, UK - ROYAL FESTIVAL HALL (MELTDOWN FESTIVAL)

06/25/10 PILTON, UK - WORTHY FARM (GLASTONBURY FESTIVAL)

07/17/10 MONTREUX, CH - MILES DAVIS HALL (MONTREUX JAZZ FESTIVAL)

07/30/10 NIIGATA, JAPAN - FUJI ROCK FESTIVAL

08/12/10 OSLO, NO - MIDDELALDERPARKEN (OYA FESTIVAL)

10/08/10 AUSTIN, TX - ZILKER PARK (AUSTIN CITY LIMITS)