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Attempt to rebrand Harlem as 'SoHa' leaves...

Photo Courtesy: Wikimedia Commons


Community activists in New York City said an attempt to rebrand a section of Harlem as "SoHa" - short for Harlem - is insulting and another sign of gentrification run amok.

NY1 reports that Danni Tyson, a community board member, said no real estate company, coffee shop or business should be using the term SoHa to refer to Harlem. His comments were in response to some realtors and store owners rebranding the area from 110th Street to 125th Streets in Manhattan as SoHa.

Democrat Brian Benjamin, who won Tuesday's special election for Harlem's state Senator seat, says the rebranding effort is like someone is trying to rob Harlem residents of their culture.

Nicknames such as TriBeCa, Nolita and SoHo have been in vogue for those trendy Manhattan neighborhoods for years