Two weeks before the traditional start of summer on Memorial Day, Connecticut Gov. Dannel P. Malloy is set to announce a new state tourism campaign.
Connecticut economic development officials launched a tourism campaign in February, asking residents to define what sets the state apart in an initiative that looks to the "I Love N.Y." brand of the 1970s.
Malloy has linked tourism and marketing of the state to his economic development program.
He made money available last year so the state could pay $100,000 in dues and renew its membership with Discover New England. The regional tourism group left Connecticut off a website map after the state slashed its tourism marketing budget and failed to pay the dues.
Malloy has scheduled a news conference Monday morning at the Old State House in Hartford.