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Fordham Conversations: Positive Marketing & City Bike Safety

by Robin Shannon, Connor Ryan
A A
Dawn Lerman and Luke Kachersky from the Center for Positive Marketing
Robin Shannon

How marketing can help improve consumer’s lives

Fordham University recently launched a research center that looks at how marketing can improve consumer’s lives.

On this week’s Fordham Conversations we hear from the Executive Director of the Center for Positive Marketing, Dr. Dawn Lerman and the Director of research, Dr. Luke Kachersky. We also hear from WFUV’s Connor Ryan on what the new Citi Bike sharing program mean for safety on New York City streets

 

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