A Hard Day's Night redefined what a "rock'n' roll movie" could be. United Artists had secured movie rights for the Beatles to obtain a successful soundtrack album. However, when director Richard Lester chose to go outside the traditional rock film formula, he created a cinematic and musical breakthrough. A great script and supporting cast, innovative visual techniques and performances from John, Paul, George and Ringo that exceeded all expectations combined to make this an unforgettable film. Above is one of the original trailers (coming attractions) for the film.