Arcade Fire kept to its September 9 at 9 p.m. promise — across international time zones — with the release of the title track from Reflektor, the band's upcoming album due out on October 29 via Merge. Not only was the 7:33 song produced by James Murphy, but it veers headlong into dance territory and David Bowie comes along for the ride on vocals.
Watch Anton Corbijn's eerie video for the new Arcade Fire track above. The band is also booked to perform on "Saturday Night Live" for the show's fall premiere on September 28 with Tina Fey hosting.
As for the interactive video released earlier today, you can experience it here, but only if you have Google Chrome as your browser. If not, you can sulk and shake a fist at Firefox. Or take the time to download a new browser (it is rather cool).